When the Giant Auto Alliances

Two automotive giants in different continents decided to establish strategic partnerships to increase sales in the global region. Realization of cooperation embodied in the form of acquisition of the French car company's stock, PSA Peugeot Citroen SA, as much as 7 percent of the U.S. car manufacturer, General Motors.

As a first step, the two automakers agreed to work together to design a compact car that will start this year. The target is, the small car market in 2016 ready to come into the global market.

GM CEO Dan Akerson says, the first compact car made by both the company car will be marketed in the U.S. first and then in Europe. Compact car was chosen because the world community today is more likely to buy smaller vehicles than the big motor. Moreover, some state governments are rolling the car program cheap, fuel efficient, and environmentally friendly.

"Working together to make this car can help reduce the cost of making a significant car. And this can be regarded as the main reason General Motors and Peugeot to work together," says Akerson.

GM and PSA targets in this cooperation is a savings of 2 billion dollars a year for production and sales of compact cars. To realize such cooperation, GM and Peugeot sharing compact car technology, the partnership is focused on sharing the platform (base vehicle engineering), components, and modules. To facilitate this, they will make joint efforts to enhance global purchase volume and suppliers.

Furthermore, GM and Peugeot will form a joint venture to purchase components and raw materials with better prices. After a small-sized passenger car project to be realized, GM and Peugeot have also agreed to create a middle class car-shaped multi-purpose vehicle (MPV) or crossover.

"This partnership brings tremendous opportunities for our company. Synergies and this alliance provides long-term benefits to GM in Europe. This cooperation is a very exciting moment for both companies and is rich in potential for development. Strong support from shareholders and the presence of shareholders would give full benefits, "said Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroen.

GM alliance with Peugeot done at the right time because the conditions of a severe financial crisis struck Europe. Conditions that led to the automotive market a bit volatile and stagnant growth.

Conditions that make GM Europe, including Opel, the European manufacturer's sales are not as good as a loss. Even GM has suffered a loss of 747 million U.S. dollars last year.

In contrast, although the Peugeot is able to achieve a profit of 772 million U.S. dollars in 2011, but that number declined 48 percent compared to 2010. That is why Peugeot are working hard to restore its performance by establishing strategic alliances.

Both GM and Peugeot hope the cooperation between the two can reach a larger market in Europe. Peugeot hopes to get an additional 1 billion euro profit this year.

Before holding GM, Peugeot have done a similar partnership with some of the world's automotive companies. Until now Peugeot is still in a collaboration with several other automotive giants among them Toyota, BMW, and Mistubishi Motors.

Cooperation with Toyota has been going on since 2002 is marked with a strategy to develop designs and manufactures a city car variant like the Peugeot 107 and Toyota Aygo.
Cooperation Peugeot with Toyota car.
Then with Mistubishi, bearing the Peugeot-Citroen manufacturer also agreed to create a variant of the crossover such as: Peugeot 4007, Citroen C-Crosser and Mitsubishi Outlander.
Cooperation PSA Peugeot Citroen SA with Mitsubishi car.
While the duet Peugeot-Citroen and BMW realized since 2011. Both agreed to develop jointly a number of new automotive technologies. Among them are doing research and making components such as batteries for hybrid engines, generators, automobile electronic systems and devices battery charger electric motor. In addition, they also create software to produce a hybrid engine work more efficiently. *** [OVI | PIKIRAN RAKYAT 29062012]
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