NBCI Urges FCC to Extend the 'Viewability Rule" for Faith Based TV Programs

Below, you can read the news release to the FCC and the public about the burden to view their broadcasting content will ultimately be on the viewer if they lose analog access.

If not extended this will harm the church-based broadcasters and limit access

Washington, DC – The National Black Church Initiative (NBCI) a coalition of 34,000 churches spanning 15 denominations and representing 15.7 million African Americans would like to express our concerns that the expiration of the “viewability” rule could have a serious negative impact on viewers of faith-based programming throughout the country. Much of this programming is viewed on must-carry television stations.

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FCC Could Force Many Faith Based Programs To Aire On Cable Networks Only

There was a serious demonstration going on Wednesday at Washington's office of the Federal Communications Commission (FCC). Reports state that about 35 demonstrators representing a coalition of 34,000 black churches marched in front of the Federal Communications Commission fighting against what would cause the many viewers of faith-based television programs to lose access to them if the FCC lets a rule expire requiring cable systems to carry the shows, says the Root.

It has been reported that if the FCC does not take action, the three year old 'viewability rule' will expire on June 12th.

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FCC May Be Forcing Many Black Churches To Aire Programs On Cable Networks Only? | AT2W