You are user / fan of mobile phones made in Japan-Sweden, Sony Ericsson? If so, be prepared to lose a brand that exists in the last eleven years. The plan, started in June 2012, the brand broke up!
This news is not the issue, let alone mere bombastic news. Because, the truth of this news has been officially stated many times, both by the Sony Corporation and Telefonaktiebolaget LM Ericsson, especially in both the official site, www.sonyericsson.com.
In their first press release that shook the world of international cellular dated October 27, 2011, mentioned that Ericsson will release their 50 percent stake in a joint venture that was founded October 1, 2001.
The value of these shares are fantastic, the 1.05 billion euros, or around Rp. 9.45 trillion! Fierce, this figure is paid in the form of cash transfers. Who are the buyers? Nothing less than the Sony, their partners during this time. Company from Konan, Tokyo, in addition will have the entire patent brand existing products, will also acquire five important patents related to wireless handset technology. Although not mentioned, patents are allegedly related to LTE or 4G technology.
Stock purchase transaction process itself has been going on since October and is planned for completion end of January (or February next at the latest). It lasts longer because it involves the rules of international businesses of both countries.
Targeted, Sony will fully operate and produce mobile phones brand began in June 2012.
Hans Versberg, President and CEO of Ericsson, said the decision "divorce" is the logical outcome for both parties. The reason, they want to focus on each business in the dynamics of the cellular business so quickly.
Sir Howard Stringer, President and CEO of Sony Corporation, said the decision was a desire implementation of the company who want to better satisfy all customers.
With a sole proprietorship, they can be more aggressive rate provide entertaiment based online services, as well as to provide richer content services to users anytime and anywhere.
"We already have a PlayStation Network and Sony Entertainment Network. Moreover, in the future, we not only mobile phone production, but also a tablet computer, IPTV.dst."
Based on this research partnership broke the real reason is all about money. Precisely, Performance Sony Ericsson did not improve.
Once the reasons are both united in 2001 due to line and Sony Ericsson mobile phones are not equally profitable, it turns out the two mergers during the last eleven years is also not sweet fruit. More loss than good.
Indeed, no denying that the Sony Ericsson Walkman series-notably, Cybershot, and Android-they are very giving of color in the world's mobile phone industry. But in business, money which would have the power topnotch.
In their official financial statements of 2011, total mobile phones they send (shipping units) reached 34.4 million units, down compared to the total shipments during the year 2010 amounted to 43.1 million units.
This makes the value of their Android's market share fell to 7 percent from last year's market share of 10 percent. Their sales this year only 5.212 billion euros, down 6.294 billion euros last year. This then affected a series of bad, because the value of the net income after taxes and operating expenses and restructuring, even minus 247 billion euros! In fact, last year they had to smile because net income of 90 billion euros.
What will be Sony?
Sony Corp., before and after joining Ericsson in 2001 is a world largest company in the field of household electronics, such as radio, television, video games, cassette, CD, walkman, etc.
Similarly, the production of films and music, such as Sony Pictures Entertainment and Sony BMG Music Entertainment. That way, companies that have taken Erricsson experience with over eleven years mobile phones will continue to do business.
Rumors in the final period of 2011 and states that Sony will continue to enter the smartphone market, in order to compete with Nokia, Apple, and Blackberry, with the release of the series mobile phones Sony Xperia Nypon (LT22).
Ginger bread Android mobile phone has a sleek design looks at the top, but a little grease on the underside. Later, this type has a dual core 1GHz processor, 1GB of RAM, and 16 GB of ROM, and 4-inch screen.
In addition to the Xperia series, the rumored Sony will release Windows Phone mobile phones this year. Although there is no certainty when the release, touted at Mobile World Congress in Barcelona, Spain, in February 2012 will be an option's time.
In the midst of these rumors, Sony turned into action with the release of the Xperia™ S series on the mat CES in Las Vegas last January 9. Their promise to give access to unlimited entertainment evidenced in this series.
Sony Xperia S equipped with a menu of the Sony Entertainment Network which has 12 million collection of songs, connected to a Hollywood Blockbuster video, PlayStation certified, and has a 12 MP camera which only takes 1.5 seconds when shooting.
So, what to do with Ericsson in the future? Companies established in 1876 and headquartered in Stockholm, Sweden, as reported by www.gigaom.com, rumored to be full concentrating on the wireless market.
This telecom giant will back the company's mobile service infrastructure. Therefore, for the future, this company will build the products as well as EDGE and 3G continues to develop market leading LTE (Long Term Evolution). *** [ILHAM SANTOSO | PIKIRAN RAKYAT 26012012]
This news is not the issue, let alone mere bombastic news. Because, the truth of this news has been officially stated many times, both by the Sony Corporation and Telefonaktiebolaget LM Ericsson, especially in both the official site, www.sonyericsson.com.
In their first press release that shook the world of international cellular dated October 27, 2011, mentioned that Ericsson will release their 50 percent stake in a joint venture that was founded October 1, 2001.
The value of these shares are fantastic, the 1.05 billion euros, or around Rp. 9.45 trillion! Fierce, this figure is paid in the form of cash transfers. Who are the buyers? Nothing less than the Sony, their partners during this time. Company from Konan, Tokyo, in addition will have the entire patent brand existing products, will also acquire five important patents related to wireless handset technology. Although not mentioned, patents are allegedly related to LTE or 4G technology.
Stock purchase transaction process itself has been going on since October and is planned for completion end of January (or February next at the latest). It lasts longer because it involves the rules of international businesses of both countries.
Targeted, Sony will fully operate and produce mobile phones brand began in June 2012.
Hans Versberg, President and CEO of Ericsson, said the decision "divorce" is the logical outcome for both parties. The reason, they want to focus on each business in the dynamics of the cellular business so quickly.
Sir Howard Stringer, President and CEO of Sony Corporation, said the decision was a desire implementation of the company who want to better satisfy all customers.
 |
| Sony Ericsson Xperia |
"We already have a PlayStation Network and Sony Entertainment Network. Moreover, in the future, we not only mobile phone production, but also a tablet computer, IPTV.dst."
Based on this research partnership broke the real reason is all about money. Precisely, Performance Sony Ericsson did not improve.
Once the reasons are both united in 2001 due to line and Sony Ericsson mobile phones are not equally profitable, it turns out the two mergers during the last eleven years is also not sweet fruit. More loss than good.
Indeed, no denying that the Sony Ericsson Walkman series-notably, Cybershot, and Android-they are very giving of color in the world's mobile phone industry. But in business, money which would have the power topnotch.
In their official financial statements of 2011, total mobile phones they send (shipping units) reached 34.4 million units, down compared to the total shipments during the year 2010 amounted to 43.1 million units.
This makes the value of their Android's market share fell to 7 percent from last year's market share of 10 percent. Their sales this year only 5.212 billion euros, down 6.294 billion euros last year. This then affected a series of bad, because the value of the net income after taxes and operating expenses and restructuring, even minus 247 billion euros! In fact, last year they had to smile because net income of 90 billion euros.
What will be Sony?
 |
| Xperia Nypon (LT22) |
Similarly, the production of films and music, such as Sony Pictures Entertainment and Sony BMG Music Entertainment. That way, companies that have taken Erricsson experience with over eleven years mobile phones will continue to do business.
Rumors in the final period of 2011 and states that Sony will continue to enter the smartphone market, in order to compete with Nokia, Apple, and Blackberry, with the release of the series mobile phones Sony Xperia Nypon (LT22).
Ginger bread Android mobile phone has a sleek design looks at the top, but a little grease on the underside. Later, this type has a dual core 1GHz processor, 1GB of RAM, and 16 GB of ROM, and 4-inch screen.
In addition to the Xperia series, the rumored Sony will release Windows Phone mobile phones this year. Although there is no certainty when the release, touted at Mobile World Congress in Barcelona, Spain, in February 2012 will be an option's time.
 |
| Xperia™ S |
Sony Xperia S equipped with a menu of the Sony Entertainment Network which has 12 million collection of songs, connected to a Hollywood Blockbuster video, PlayStation certified, and has a 12 MP camera which only takes 1.5 seconds when shooting.
So, what to do with Ericsson in the future? Companies established in 1876 and headquartered in Stockholm, Sweden, as reported by www.gigaom.com, rumored to be full concentrating on the wireless market.
This telecom giant will back the company's mobile service infrastructure. Therefore, for the future, this company will build the products as well as EDGE and 3G continues to develop market leading LTE (Long Term Evolution). *** [ILHAM SANTOSO | PIKIRAN RAKYAT 26012012]
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